Sumo Sushi & Bento

Task

Sumo Sushi and Bento, a renowned worldwide brand originating from the UAE, is celebrated for pioneering authentic sushi rolls and Japanese-inspired cuisine. With humble beginnings dating back to the 2000s in Hawaii, their journey took a significant turn when we joined forces with them in late 2021 amidst the challenges of the COVID era. Facing the daunting task of launching during a global pandemic, our primary objective was to conduct a thorough market analysis, gauging the market's appetite for such cuisine and identifying prevailing trends. Upon evaluating our findings, it became evident that extensive education and a tailored branding approach were necessary for the European market. Empowered with this insight, our team took charge of all branding elements, from parameters to advertising and content creation, ensuring a cohesive and compelling presence across all touchpoints. Through meticulous attention to detail and continuous feedback, we collaborated closely with Sumo Sushi and Bento to establish a strong foothold in the European market. Today, their brand is recognized as one of the leading players in the industry, offering unparalleled Japanese cuisine to an enthusiastic audience.