Cyres

Task

CYRES represents one of our latest projects, wherein the client sought to consolidate all of its services, including Property Development, Construction, Renovation, and Real Estate, under one unified brand. Our initial task was crystal clear: to craft a smart and cohesive logo and brand collateral that effectively communicated the relationship between the various services while highlighting their unique differences. Central to this was the notion of trust, quality of service, and ethical standards, which underpinned the brand's ethos. Serving as their brand managers and outsourced marketing department, we handle day-to-day operations while providing visuals for on-site productions, apparel, and branding materials. However, our responsibilities extend beyond mere aesthetics. We also manage their digital advertising and Customer Acquisition Cost (CAC) through PPC campaigns and digital marketing strategies aimed at boosting brand awareness, showcasing its personality, and ultimately generating leads for their sales funnel. It's been an exciting and challenging journey, as we continually engage with the brand's various touchpoints, ensuring alignment between customer experience and brand culture.