Natives

Task

Our company collaborated with a Greek coffee chain to expand its reach in Cyprus. We began by organically introducing the brand and gradually educating people about its unique character. Through strategies like content marketing, events, and influencer campaigns, we distinguished the brand in the market. Ensuring uniform messaging by standardizing our brand guidelines, we've seen significant growth over three years, with six shops now established in Greece and Cyprus. Notably, the brand offers single-origin coffee, pioneering coffee education in Cyprus, and its pastries and food feature honest, rare ingredients, distinguishing it from competitors.