Nextbike by TIER

Task

Nextbike by TIER holds a special place as one of our foundational clients, marking the inception of our journey. Our collaboration with this esteemed brand resonated deeply with our passion for promoting alternative mobility and fostering healthier urban lifestyles. Fuelled by our enthusiasm, we embarked on a multifaceted approach to cultivate a cycling culture within communities. Through an array of meticulously crafted content and innovative concepts, we endeavored to inspire individuals to embrace cycling as a habitual part of their lives, contributing to a more sustainable and vibrant urban landscape. Central to our efforts were the establishment of regular biweekly gatherings, aptly named 'Ride & Bike', where enthusiasts congregated to explore the city on two wheels. Recognizing the allure of leisurely Sunday brunches, we introduced 'Ride & Dine' events during the summer months, collaborating with local eateries to create memorable experiences and amplify our message. In tandem with community engagement initiatives, we launched targeted campaigns to incentivize subscriptions and offer free rides, emphasizing the intrinsic link between physical activity and mental well-being. This holistic approach not only promoted self-care but also fostered a sense of collective responsibility towards creating healthier, smarter cities. Our journey with Nextbike by TIER stretched our capabilities, pushing boundaries across event management, digital advertising, strategic collaborations, and brand elevation. It was a privilege to align ourselves with a brand whose mission transcends mere mobility, resonating with our shared vision of building better, more connected communities, one pedal at a time.