Reguardo Bakery

Task

One of Cyprus's oldest and most beloved local bakery brands, rooted in a rich family tradition that remains unchanged to this day. Our partnership with this iconic establishment centered on establishing its digital presence through the creation of social media channels and the development of a growth strategy. After extensive deliberation and brainstorming sessions, we devised a content marketing strategy that captured the essence of the brand—its heritage, vision, and commitment to authenticity—while also focusing on expanding its digital sales and increasing awareness of its genuine products. This project stands out as one of our most challenging endeavors, continually reminding us of the importance of honoring a business's roots and seizing the opportunities inherent in its brand. Key takeaway: Never lose sight of a business's origins and the potential inherent in its brand identity.