Solly the Dolly

Task

We collaborated closely with Solly the Dolly, guiding them through a pivotal transition from traditional sales to a digital-centric approach. Our firm commitment involved the meticulous design and development of the CMS backend, along with a comprehensive rebranding initiative aimed at revitalizing the brand's visual identity and refining its messaging. Solly the Dolly is a distinguished fashion brand specializing in matching mother-daughter summer swimwear sets. Tasked with relaunching the brand following a year-long hiatus, we spearheaded the creation of brand collateral, meticulously crafted the sales strategy, and optimized the overall customer experience. Additionally, we took charge of Social Media Management, ensuring a consistent online presence and engaging with the audience effectively. Our team excelled in Content Creation, producing compelling material to resonate with the target demographic. Rebranding efforts extended to Packaging design, ensuring that every touchpoint reflected the refreshed brand identity. Leveraging Digital Advertising, we strategically promoted Solly the Dolly across various online platforms, maximizing reach and conversion. Lastly, our expertise in Event Planning facilitated memorable brand events, further solidifying Solly the Dolly's position in the market.