WE53

Task

WE53, a power bank station brand, emerged as the pioneer in the Cyprus market, introducing a cutting-edge technology that is still fresh on the global scene. Upon accepting the challenge, our aim was to elucidate, educate, and promote the benefits of this innovative gadget. Strategizing our content and approach, we initiated a soft, small-light video campaign to introduce the brand and showcase key locations featuring the power bank stations. As a nascent brand pioneering a novel product in the market, our task was to establish a cohesive visual identity, projecting confidence and consistency to instill a sense of stability and trust in users.