One number, honestly defined.
GA4, Search Console, Meta, email and CRM data reconciled into reporting that states its period, currency, attribution basis and limits.
- Deliverables
- 6
- Phases
- 3
- Sectors
- 5
- Practice
- Studio
What analytics & performance reporting actually is - and when it earns its place.
Most marketing reports are three platforms' screenshots stapled together, each counting a different thing, none of them stating a period, a currency or an attribution basis. The totals do not reconcile, so the conversation becomes about whose number is right rather than what to do next.
We build measurement as a single definition set. What counts as a lead, what counts as a qualified lead, which events are platform-reported and which are CRM-verified, what currency and time zone each account reports in, and what the attribution setting was. Then GA4, Search Console, Meta, email and CRM data get reconciled against those definitions instead of averaged into a headline.
We are explicit about the limits. Consent decisions, browser restrictions, cross-device journeys and platform modelling all create gaps. A report that hides those gaps is not more accurate, it is just more confident.
What changes when analytics & performance reporting is practised in Cyprus rather than copied from a playbook written somewhere else.
- 01
Consent shapes the data
Consent-aware measurement means some sessions are modelled rather than observed. We report what is measured, what is modelled and what is missing, rather than presenting one blended figure.
- 02
Small numbers move violently
In a market this size a single campaign or a single week can swing a percentage dramatically. We report totals and medians together so one outlier account does not become the story.
- 03
CRM data is usually the missing half
Without sales outcomes coming back, the best any platform can tell you is how many forms were submitted. Closing that loop changes the quality of every decision after it.
From the partners
“An overall cost per lead is total comparable spend divided by total comparable leads. Averaging each account's cost per lead is a different, and wrong, number - and it is the one most reports show.”
“Every figure we publish should carry its period, its source and whether a human verified it. If it cannot carry that, it should not be published.”
6 defined deliverables. Open a row to read the detail - skip what you don't need.
01GA4 implementation
Property and data stream setup, event and conversion planning, form, phone, email, booking, enquiry, download and QR tracking, cross-domain measurement where appropriate, and internal-traffic filtering.
02Campaign measurement
UTM conventions, campaign reporting, landing-page and funnel analysis, and acquisition reporting across Meta, email and search.
03Search Console reporting
Query, page, CTR and position reporting, indexing and structured-data issues, content-gap and internal-link opportunities, with GA4 linking.
04Meta & email reporting
Meta Ads reporting at campaign, ad-set and ad level; Mailchimp engagement; Resend delivery and event data - each kept as its own series.
05CRM reconciliation
Lead, qualified lead, opportunity, booking and sale outcomes matched back to source so cost per qualified lead is a real number. [Confirm CRM platform]
06Dashboards & data quality
Monthly dashboards with documented metric definitions, attribution basis, last refresh, tracking gaps and data-quality warnings.
A short, senior process in 3 phases - no over-produced decks, no delegated thinking.
01Define
Events, conversions, definitions, ownership.
02Instrument
GA4, Search Console, Meta, email, CRM.
03Report
Dashboards, monthly review, optimisation actions.
Scope, duration and what we need from you - stated before you commit, not discovered halfway through.
- Typical duration
- Two to four weeks to implement, then monthly reporting
- What we need from you
- GA4, Search Console, Meta, email platform and where possible CRM access
- Working rhythm
- Definition workshop, implementation, data-quality audit, monthly review
- Documented per source
- Platform, account, date range, currency, time zone, metric definition, attribution basis, last refresh
- Leaves you with
- A measurement plan, working tracking, dashboards and documented definitions
Answered the way we would answer them on a call.
01Can you make attribution perfect?
No. Consent choices, privacy controls, browser restrictions, cross-device journeys and platform differences all create gaps. We make attribution consistent and documented, which is what actually supports decisions.
02Why do Meta and GA4 disagree?
They count different events over different windows with different attribution rules. We keep them as separate series with stated definitions rather than forcing them into one figure.
03What do you need CRM access for?
Qualified leads, opportunities, bookings, sales and revenue. Without them we can report leads and cost per lead, but not lead quality or cost per acquisition.
Sectors where this discipline is doing most of the work right now.
Talk to a senior strategist about analytics & performance reporting.
Prefer to read first? See how the studio works - the principles we apply on every engagement.