Press, PR, corporate voice.
Reputation, media relations, and executive communications for organisations that need to be trusted.
- Deliverables
- 4
- Phases
- 3
- Sectors
- 1
- Practice
- Reputation
What communications actually is - and when it earns its place.
Communications is the discipline of being understood correctly by people who are not paying full attention - journalists, regulators, employees, investors, neighbours and customers. It is slow, relational work, and it is the part of a brand that is hardest to buy back once damaged.
We build the year's story arc rather than reacting to whatever the calendar throws up: what you will announce, what you will comment on, where your leadership speaks, and what you will deliberately stay quiet about. Then we do the unglamorous work behind it - developing relationships with the specific journalists who cover your sector, preparing spokespeople properly, and writing statements that survive being quoted out of context.
For crisis work, the value is created before anything happens. Protocols, holding statements, spokesperson training and a decision tree agreed while everyone is calm are worth more than any agency's response speed on the day.
What changes when communications is practised in Cyprus rather than copied from a playbook written somewhere else.
- 01
The media pool is small and personal
In Cyprus you are dealing with a limited number of outlets and journalists, most of whom you will work with for years. Spray-and-pray press releases burn relationships that cannot be replaced.
- 02
News travels bilingually and unevenly
A story can run in Greek-language media and never surface in English, or vice versa. Coverage planning has to account for both audiences, including the diaspora and international trade press.
- 03
Silence is read as an answer
In a connected market, no comment is itself a statement. Having pre-agreed positions on the difficult subjects means you are never choosing your words for the first time under pressure.
From the partners
“Journalists do not owe you coverage. They owe their readers a story. Our job is to make sure that when your news genuinely is one, it arrives with the right person, in the right form, with everything they need to publish it.”
“Every crisis I have worked on was survivable. What made the difference was whether the first hour was rehearsed. Write the difficult statement while nothing is wrong - you will never write it well at midnight.”
4 defined deliverables. Open a row to read the detail - skip what you don't need.
01Press strategy
The story arc for the year - announcements, thought leadership and feature bets - mapped to the outlets that matter.
02Media relations
Journalist relationships, pitch development, briefings and reactive statements in Cyprus and abroad.
03Executive comms
Founder and C-suite voice: keynotes, LinkedIn presence, interview prep and internal announcements.
04Crisis playbooks
Pre-agreed protocols, holding statements and decision trees so the first hour of a crisis is rehearsed, not improvised.
A short, senior process in 3 phases - no over-produced decks, no delegated thinking.
01Listen
Audit reputation, stakeholders, coverage.
02Position
Narrative, spokespeople, key messages.
03Engage
Sustained press and stakeholder work.
Scope, duration and what we need from you - stated before you commit, not discovered halfway through.
- Typical format
- Retained programme, or project-based around an announcement
- Led by
- A senior partner, with direct spokesperson contact
- What we need from you
- Early notice, factual accuracy, and an authorised spokesperson
- Working rhythm
- Audit, narrative, media programme, ongoing counsel
- Leaves you with
- Press strategy, key messages, spokesperson prep, crisis playbook
Answered the way we would answer them on a call.
01Can you guarantee coverage?
No, and you should be cautious of anyone who does. What we control is the work: the story is properly built, correctly targeted and delivered to the journalists who cover your field - which is what gives it a fair hearing.
02Do you work in Greek and English?
Yes. Statements, releases and briefing materials are prepared in both, and we brief Greek-language and English-language media directly.
03We are not in a crisis. Is a playbook premature?
It is the only time it can be written properly. A playbook takes a matter of weeks when nothing is happening and is impossible to produce well once something is.
Sectors where this discipline is doing most of the work right now.
Talk to a senior strategist about communications.
Prefer to read first? See how the studio works - the principles we apply on every engagement.
Recent work
Real work, recent projects.
Property sector →Modular homes
Mododomus
Brand film directed, shot and colour graded in Limassol, cut for launch across web and social.
- Branding
- Marketing
- Advertising
- Content creation
- Strategy
Real-estate company
Extraland Real Estates
Ongoing brand, marketing, PR and advertising work for a Cyprus real-estate company.
- Branding
- Marketing
- PR
- Content creation
- Strategy
- Advertising
Residential development
Terrasol Developments
Studio client in residential development in Cyprus.
Visit Terrasol Developments →Resort
Columbia Beach Resort
Brand and content work for a five-star resort on the Limassol coast.
- Branding
- Content creation
- Social media
Hotel
Four Seasons Limassol
Content and campaign work for the Limassol hotel.
- Content creation
- Advertising
Cruises
Dream Cruises
Brand and digital work for a Cyprus cruise operator.
- Branding
- Marketing
Restaurant group
Goody's
Campaign and content work for the Cyprus restaurant brand.
- Advertising
- Content creation
Artisan bakery
brod
Brand work for an artisan bakery in Cyprus.
- Branding
- Content creation
Restaurant
Jailbirds
Brand and social work for the chicken restaurant in Cyprus.
- Branding
- Social media
Law firm
EYG Law
Digital strategy, social media management and brand collateral for a Cyprus law firm.
- Strategy
- Social media
- Content creation
Insurance
Lefkios Fasouliotis Insurance
Brand naming, website design and digital communication for a Cyprus insurance firm.
- Branding
- Website design
- Advertising
Fintech
FundedNext
Marketing work for a proprietary trading firm.
- Marketing
- Advertising
K-beauty retail
Glow Collective
Rebrand, website design and influencer PR for a Cyprus Korean skincare retailer.
- Branding
- Website design
- PR
Lifestyle brand
Solly the Dolly
Full rebrand, website design and event management for a Cyprus lifestyle brand.
- Branding
- Website design
- Events
Power bank sharing
WE53
Brand and digital work for a power bank sharing network in Cyprus.
- Branding
- Marketing