The channel you actually own.
Newsletters, nurture journeys and transactional email - designed, built and measured on clicks and outcomes rather than open rates.
- Deliverables
- 6
- Phases
- 3
- Sectors
- 4
- Practice
- Studio
What email marketing & automation actually is - and when it earns its place.
Email is the only audience you own. Reach on social is rented and priced by auction; a permission-based list is an asset that keeps working when budgets pause. Most businesses we meet already have one, sitting unused in a platform nobody logs into, with contacts collected in five different ways and no segmentation.
We build the programme rather than the individual send: which segments exist, what each one should receive, which journeys should be automated, and how consent is captured and honoured. Then we design templates your team can actually reuse, and wire the platform into the website, GA4 and, where it exists, the CRM.
We separate the two jobs email does. Mailchimp handles marketing - newsletters, segmentation, campaigns and automations. Resend handles transactional and operational messages sent by the website itself: enquiry confirmations, internal lead notifications, booking confirmations, authentication. Mixing them is how businesses end up with marketing email in a spam folder and confirmations that never arrive.
What changes when email marketing & automation is practised in Cyprus rather than copied from a playbook written somewhere else.
- 01
Open rates stopped being a metric
Mail privacy features pre-load images and inflate opens. We report clicks, website engagement, enquiries and bookings, and treat opens as directional only.
- 02
Deliverability is a DNS problem first
SPF, DKIM and DMARC alignment on your sending domain matters more than subject lines. We set this up properly before volume goes anywhere near a list.
- 03
Seasonality is severe here
Hospitality, F&B and property all run on sharp seasonal curves. A calendar built around those curves outperforms a fixed monthly newsletter every time.
From the partners
“A newsletter should look like the brand and read like a person. Most look like a template and read like a memo, which is why nobody opens the second one.”
“The confirmation email after an enquiry is a brand moment and a conversion tool. Treating it as plumbing is a missed opportunity every single time.”
6 defined deliverables. Open a row to read the detail - skip what you don't need.
01Email strategy
Programme design: audience segments, cadence, content pillars and the journeys worth automating.
02Campaign design & copy
Responsive templates, campaign artwork and copy in your tone of voice - built once, reusable by your team.
03Marketing platform (Mailchimp)
Audience organisation with lists, tags, groups and segments; signup forms and website integrations; welcome, nurture, re-engagement, event and launch sequences; scheduling, A/B testing, consent and unsubscribe handling, data cleanup and contact migration.
04Transactional email (Resend)
Form delivery, internal lead notifications, branded enquiry and booking confirmations, authentication and event-triggered messages - implemented server-side with domain verification and SPF, DKIM and DMARC readiness.
05Integration & tracking
UTM conventions, GA4 integration, website and CRM integrations, delivery monitoring, bounce and complaint handling, and email event tracking.
06Reporting & optimisation
Click, engagement and conversion reporting tied to enquiries, bookings and qualified leads - with open rates treated as directional only.
A short, senior process in 3 phases - no over-produced decks, no delegated thinking.
01Plan
Segments, journeys, cadence, consent.
02Build
Templates, automations, integrations, deliverability.
03Measure
Clicks, enquiries, bookings, qualified leads.
Scope, duration and what we need from you - stated before you commit, not discovered halfway through.
- Typical duration
- Three to six weeks to set up, then ongoing campaigns
- Platforms
- Mailchimp for marketing, Resend for transactional and website email
- What we need from you
- Platform access, DNS access for domain verification, and your existing contact data
- Working rhythm
- Monthly campaign calendar, quarterly automation review
- Leaves you with
- Templates, segments, automations, verified sending domain and reporting
Answered the way we would answer them on a call.
01Why two platforms instead of one?
They solve different problems. Mailchimp is built for audiences, segmentation and campaigns. Resend is built for reliable, application-triggered messages sent by your website. Using one for both usually degrades either deliverability or flexibility.
02Can you migrate our existing list?
Yes, with a cleanup pass first: deduplication, invalid addresses, consent status and segmentation. We do not import contacts whose consent basis cannot be established.
03Are open rates reliable?
No. Privacy protections mean opens are inflated and inconsistent between mail clients. We prioritise clicks, website engagement, enquiries, bookings, qualified leads and sales wherever those are available.
Sectors where this discipline is doing most of the work right now.
Talk to a senior strategist about email marketing & automation.
Prefer to read first? See how the studio works - the principles we apply on every engagement.
Recent work
Real work, recent projects.
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Studio client in residential development in Cyprus.
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Restaurant group
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Campaign and content work for the Cyprus restaurant brand.
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Brand naming, website design and digital communication for a Cyprus insurance firm.
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