Journeys people can finish.
Research, architecture, interface design and conversion work for websites, landing pages and enquiry journeys - part of the brand experience, not a separate craft.
- Deliverables
- 6
- Phases
- 3
- Sectors
- 4
- Practice
- Studio
What ui/ux & digital experiences actually is - and when it earns its place.
Most websites do not fail on aesthetics. They fail because nobody decided what a visitor is supposed to do, so every page offers eleven equally weighted options and the enquiry form sits three clicks from where the interest was created. UX is the work of deciding the path and then removing everything that argues with it.
We start with the task, not the screen: who arrives, what they came to find out, what would make them act, and what is currently in the way. That produces architecture and journeys, then wireframes and prototypes we can test cheaply, and only then interface design drawn from the existing brand system.
It ends with the parts people skip. Forms with visible labels and comprehensible errors, keyboard access, contrast that survives sunlight, and a component library so the interface does not drift the first time someone adds a page.
What changes when ui/ux & digital experiences is practised in Cyprus rather than copied from a playbook written somewhere else.
- 01
Mobile is not the secondary case
The majority of enquiry traffic here arrives on a phone, often from a social ad. If the mobile journey is a compressed desktop layout, the campaign pays for the shortfall.
- 02
Enquiry journeys are usually undesigned
Forms get added at the end, unlabelled, unvalidated and untracked. It is the single most common place where paid traffic is wasted.
- 03
Accessibility is treated as optional
It is both a legal and commercial exposure, and the fixes - labels, contrast, focus states, semantics - are cheap when designed in and expensive when retrofitted.
From the partners
“A prototype settles arguments that a slide deck extends. Ten minutes watching someone use it is worth a month of opinions.”
“If we cannot describe the one action a page exists to produce, the page is not ready to be designed.”
6 defined deliverables. Open a row to read the detail - skip what you don't need.
01Discovery & research
Stakeholder discovery, user research, task definition and a clear statement of what the experience has to achieve commercially.
02Architecture & journeys
Information architecture, content architecture, user and customer journeys mapped from first click to enquiry.
03Wireframes & prototypes
Low-fidelity structure then interactive prototypes, tested before anything is built.
04Interface design
Interface design, mobile-responsive layouts and conversion-focused landing pages drawn from the brand system.
05Design systems
Component libraries, tokens and documentation so the interface stays consistent as the site grows.
06Accessibility & conversion
Usability reviews, accessibility work, forms and lead journeys, booking and enquiry flows, and conversion optimisation.
A short, senior process in 3 phases - no over-produced decks, no delegated thinking.
01Understand
Users, tasks, business objective.
02Structure
IA, journeys, wireframes, prototypes.
03Design
Interface, system, accessibility, conversion.
Scope, duration and what we need from you - stated before you commit, not discovered halfway through.
- Typical duration
- Four to ten weeks depending on scope
- What we need from you
- Access to the current site and analytics, a decision-maker, and access to real users where possible
- Working rhythm
- Discovery, architecture, wireframes, prototype, interface, handover
- Deliverables
- Journeys, wireframes, prototypes, interface design, component library, documentation
- Leaves you with
- A tested journey and a design system your build team can implement directly
Answered the way we would answer them on a call.
01Do you build the website too?
Often, through our digital experiences work. Where you have an existing development team we hand over design, components and documentation they can implement directly.
02Do you do product or app design?
We design interfaces, journeys and design systems for websites, landing pages and lead and booking journeys. For complex product design we will tell you plainly whether our verified work supports the brief. [Confirm this service]
03Can you improve conversion without a redesign?
Frequently, yes. A usability review, journey fixes and form redesign often outperform a full rebuild and cost a fraction of one.
Sectors where this discipline is doing most of the work right now.
Talk to a senior strategist about ui/ux & digital experiences.
Prefer to read first? See how the studio works - the principles we apply on every engagement.
Recent work
Real work, recent projects.
Property sector →Modular homes
Mododomus
Brand film directed, shot and colour graded in Limassol, cut for launch across web and social.
- Branding
- Marketing
- Advertising
- Content creation
- Strategy
Real-estate company
Extraland Real Estates
Ongoing brand, marketing, PR and advertising work for a Cyprus real-estate company.
- Branding
- Marketing
- PR
- Content creation
- Strategy
- Advertising
Residential development
Terrasol Developments
Studio client in residential development in Cyprus.
Visit Terrasol Developments →Resort
Columbia Beach Resort
Brand and content work for a five-star resort on the Limassol coast.
- Branding
- Content creation
- Social media
Hotel
Four Seasons Limassol
Content and campaign work for the Limassol hotel.
- Content creation
- Advertising
Cruises
Dream Cruises
Brand and digital work for a Cyprus cruise operator.
- Branding
- Marketing
Restaurant group
Goody's
Campaign and content work for the Cyprus restaurant brand.
- Advertising
- Content creation
Artisan bakery
brod
Brand work for an artisan bakery in Cyprus.
- Branding
- Content creation
Restaurant
Jailbirds
Brand and social work for the chicken restaurant in Cyprus.
- Branding
- Social media
Law firm
EYG Law
Digital strategy, social media management and brand collateral for a Cyprus law firm.
- Strategy
- Social media
- Content creation
Insurance
Lefkios Fasouliotis Insurance
Brand naming, website design and digital communication for a Cyprus insurance firm.
- Branding
- Website design
- Advertising
Fintech
FundedNext
Marketing work for a proprietary trading firm.
- Marketing
- Advertising
K-beauty retail
Glow Collective
Rebrand, website design and influencer PR for a Cyprus Korean skincare retailer.
- Branding
- Website design
- PR
Lifestyle brand
Solly the Dolly
Full rebrand, website design and event management for a Cyprus lifestyle brand.
- Branding
- Website design
- Events
Power bank sharing
WE53
Brand and digital work for a power bank sharing network in Cyprus.
- Branding
- Marketing