Communications for consumer & lifestyle brands.
Reputation, media relations, and executive communications for organisations that need to be trusted. Applied to consumer & lifestyle, where consumer brands live or die on distinctiveness. We build identities people recognise before they read the name.
The sector angle.
Consumer and lifestyle brands live or die on distinctiveness and consistency. The system has to be simple enough for a small team to run every week without it drifting.
What the work covers.
The communications deliverable set, sequenced around a consumer & lifestyle calendar.
01Press strategy
The story arc for the year - announcements, thought leadership and feature bets - mapped to the outlets that matter.
02Media relations
Journalist relationships, pitch development, briefings and reactive statements in Cyprus and abroad.
03Executive comms
Founder and C-suite voice: keynotes, LinkedIn presence, interview prep and internal announcements.
04Crisis playbooks
Pre-agreed protocols, holding statements and decision trees so the first hour of a crisis is rehearsed, not improvised.
How the engagement runs.
- 01
Listen
Audit reputation, stakeholders, coverage.
- 02
Position
Narrative, spokespeople, key messages.
- 03
Engage
Sustained press and stakeholder work.
Common questions.
01What does communications involve for consumer and lifestyle brands in Cyprus?
Reputation, media relations, and executive communications for organisations that need to be trusted. For consumer & lifestyle the engagement covers press strategy, media relations, executive comms and the rest of the communications deliverable set, sequenced around your launch or trading calendar.
02How long does a communications engagement take?
Most communications engagements run in a 3-phase process - listen, position, engage - typically over four to twelve weeks depending on scope, stakeholders and approval cycles.
03Do you work with consumer and lifestyle brands in Cyprus outside Limassol?
Yes. The studio is based in Limassol and works with clients across Cyprus - Nicosia, Larnaca, Paphos and Famagusta - as well as EU-based groups, remotely or on site.