Brand Identity for hospitality brands.
Identity systems built to work across every surface - from an investor deck to a hotel room key. Applied to hospitality, where hospitality is a promise made before arrival. We shape the promise, then the proof.
The sector angle.
Hospitality brands are judged before arrival. Everything a guest sees during research - the site, the imagery, the review replies, the press - sets the expectation the property then has to meet on the ground.
What the work covers.
The brand identity deliverable set, sequenced around a hospitality calendar.
01Logo & marks
Primary logo, monogram, favicon and app icon - drawn as a system, not a single file.
02Type system
Display and body pairings with a full type scale, weights and use-cases across print, screen and signage.
03Colour system
Primary, secondary and functional colours with accessible contrast pairs and print/digital references.
04Guidelines
A working brand book covering logo use, layout, imagery, motion and voice - designed to be handed to any team.
05Templates
Deck, document, social, email and signage templates so the identity survives contact with a real workflow.
How the engagement runs.
- 01
Direction
Art-direction routes rooted in the strategy.
- 02
System
A working system, not a logo file.
- 03
Rollout
Guidelines, templates, and handover.
Common questions.
01What does brand identity involve for hotels and resorts in Cyprus?
Identity systems built to work across every surface - from an investor deck to a hotel room key. For hospitality the engagement covers logo & marks, type system, colour system and the rest of the brand identity deliverable set, sequenced around your launch or trading calendar.
02How long does a brand identity engagement take?
Most brand identity engagements run in a 3-phase process - direction, system, rollout - typically over four to twelve weeks depending on scope, stakeholders and approval cycles.
03Do you work with hotels and resorts in Cyprus outside Limassol?
Yes. The studio is based in Limassol and works with clients across Cyprus - Nicosia, Larnaca, Paphos and Famagusta - as well as EU-based groups, remotely or on site.