Email Marketing & Automation for hospitality brands.
Newsletters, nurture journeys and transactional email - designed, built and measured on clicks and outcomes rather than open rates. Applied to hospitality, where hospitality is a promise made before arrival. We shape the promise, then the proof.
The sector angle.
Hospitality brands are judged before arrival. Everything a guest sees during research - the site, the imagery, the review replies, the press - sets the expectation the property then has to meet on the ground.
What the work covers.
The email marketing & automation deliverable set, sequenced around a hospitality calendar.
01Email strategy
Programme design: audience segments, cadence, content pillars and the journeys worth automating.
02Campaign design & copy
Responsive templates, campaign artwork and copy in your tone of voice - built once, reusable by your team.
03Marketing platform (Mailchimp)
Audience organisation with lists, tags, groups and segments; signup forms and website integrations; welcome, nurture, re-engagement, event and launch sequences; scheduling, A/B testing, consent and unsubscribe handling, data cleanup and contact migration.
04Transactional email (Resend)
Form delivery, internal lead notifications, branded enquiry and booking confirmations, authentication and event-triggered messages - implemented server-side with domain verification and SPF, DKIM and DMARC readiness.
05Integration & tracking
UTM conventions, GA4 integration, website and CRM integrations, delivery monitoring, bounce and complaint handling, and email event tracking.
06Reporting & optimisation
Click, engagement and conversion reporting tied to enquiries, bookings and qualified leads - with open rates treated as directional only.
How the engagement runs.
- 01
Plan
Segments, journeys, cadence, consent.
- 02
Build
Templates, automations, integrations, deliverability.
- 03
Measure
Clicks, enquiries, bookings, qualified leads.
Common questions.
01What does email marketing & automation involve for hotels and resorts in Cyprus?
Newsletters, nurture journeys and transactional email - designed, built and measured on clicks and outcomes rather than open rates. For hospitality the engagement covers email strategy, campaign design & copy, marketing platform (mailchimp) and the rest of the email marketing & automation deliverable set, sequenced around your launch or trading calendar.
02How long does a email marketing & automation engagement take?
Most email marketing & automation engagements run in a 3-phase process - plan, build, measure - typically over four to twelve weeks depending on scope, stakeholders and approval cycles.
03Do you work with hotels and resorts in Cyprus outside Limassol?
Yes. The studio is based in Limassol and works with clients across Cyprus - Nicosia, Larnaca, Paphos and Famagusta - as well as EU-based groups, remotely or on site.