Meta Lead Generation for property & development brands.
Facebook and Instagram lead campaigns built around offer, creative, tracking and lead quality - measured on cost per qualified lead, not cost per form fill. Applied to property & development, where real estate is sold twice - first to the investor, then to the resident. We build the narrative that supports both.
The sector angle.
Property is sold twice - once to the investor and once to the resident. The work has to hold up in an investment memorandum and in a show-flat brochure, in Greek and in English, across a launch cycle that runs for years rather than weeks.
What the work covers.
The meta lead generation deliverable set, sequenced around a property & development calendar.
01Campaign strategy & offer
The commercial offer, audience definition, campaign structure and budget logic - agreed before a single ad is built.
02Creative & copy
Concepts, ad design, video and static variants, and copy written for the objective, with a structured testing plan.
03Instant Forms & landing pages
Meta Lead Ads and Instant Forms, or conversion campaigns pointed at landing pages designed for one action.
04Tracking & attribution
Meta Pixel, Conversions API, GA4 events and UTM conventions wired so the same lead is not counted three different ways.
05CRM & lead routing
Lead delivery into your CRM or inbox, routing rules, notification emails and a qualification field so sales outcomes come back into reporting. [Confirm CRM platform]
06Optimisation & reporting
Lead-quality monitoring, creative and audience iteration, retargeting, and reporting that separates platform-reported leads from CRM-verified ones.
How the engagement runs.
- 01
Set up
Strategy, offer, audiences, structure, tracking.
- 02
Launch
Creative, forms, landing pages, routing.
- 03
Optimise
Lead quality, cost per qualified lead, retargeting.
Related work.
CYRES
We partnered with Cyres to strengthen its brand presence through consistent visual communication and engaging digital content. From developing branded assets and printed materials to producing high-quality content and managing social media, we ensure the brand remains professional, recognisable, and connected with its audience across every touchpoint.
Ikodomia
We partnered with Ikodomia to strengthen its digital presence and modernize the way the brand communicates across all touchpoints. Our focus was to refresh the brand's visual identity, enhance its online presence, and create a more consistent and professional brand experience that reflects Ikodomia's expertise and values.
Σύνδεσμος Εργολάβων Λεμεσού
We partnered with the Limassol Building Contractors Association to enhance its public presence through strategic communications, professional event execution, and cohesive visual branding.
Common questions.
01What does meta lead generation involve for property developers in Cyprus?
Facebook and Instagram lead campaigns built around offer, creative, tracking and lead quality - measured on cost per qualified lead, not cost per form fill. For property & development the engagement covers campaign strategy & offer, creative & copy, instant forms & landing pages and the rest of the meta lead generation deliverable set, sequenced around your launch or trading calendar.
02How long does a meta lead generation engagement take?
Most meta lead generation engagements run in a 3-phase process - set up, launch, optimise - typically over four to twelve weeks depending on scope, stakeholders and approval cycles.
03Do you work with property developers in Cyprus outside Limassol?
Yes. The studio is based in Limassol and works with clients across Cyprus - Nicosia, Larnaca, Paphos and Famagusta - as well as EU-based groups, remotely or on site.