Marketing Strategy
Demand was planned before it was bought: audiences, channels, offer and calendar set first, so budget follows a plan instead of chasing whatever performed last week.
ClientHoni Poke
IndustryFood & Beverage
ServicesMarketing Strategy, Communications, Content Production, Brand Strategy
Year2024–2025
Portfolio
Honi Poke
We partnered with Honi Poke to establish its presence in Cyprus, translating its London-inspired identity into a strong local digital experience.
More on the brand, the sector and the channels we run for them.
Visit the Honi Poke client page →The engagement
We partnered with Honi Poke to establish its presence in Cyprus, translating its London-inspired identity into a strong local digital experience.
Through social media management, advertising, PR collaborations, creative campaigns, and branded collateral creation, we amplify the brand's personality, strengthen audience engagement, and build a memorable presence within the F&B landscape.
What we delivered
- Social Media Management
- Digital Advertising
- PR Collaborations
- Content Creation
- Brand Collaterals
- Campaigns
How the work breaks down
Communications
Communications carried the brand into public view - message discipline, announcements and the day-to-day narrative that keeps a brand consistent between campaigns.
Content Production
Content was produced to a brief rather than to a trend: photography, film and copy shot as a library the brand can keep using, not a one-off burst.
Brand Strategy
The work started with the argument rather than the artwork: who the brand is for, what it can defensibly claim, and the language everyone inside the business uses to say it.
Sector context
A restaurant is a brand before it's a menu. Concept, identity, atmosphere - in that order.
Destination F&B, groups, concepts.
How we work in Food & Beverage →The brand online
Related work.
All work →Yellow Cafe
Next project
Yellow Cafe
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