TGIF

We partnered with TGI Fridays to transform its digital presence into an engaging brand experience that goes beyond food.

More on the brand, the sector and the channels we run for them.

Visit the TGIF client page →

The engagement

We partnered with TGI Fridays to transform its digital presence into an engaging brand experience that goes beyond food.

Through strategic campaigns, influencer activations, social media management, and creative content production, we showcase the personality, atmosphere, and iconic moments behind the brand. Every piece of content is designed to capture the TGI Fridays lifestyle, connect with audiences, and strengthen brand loyalty across digital platforms.

What we delivered

Digital Strategy

Social Media

Influencer Marketing

Campaigns

Content Creation

Design

Communications

How the work breaks down

Content Production, Marketing Strategy and Communications for TGI Fridays Cyprus, a food & beverage brand in Cyprus.

Content Production

Content was produced to a brief rather than to a trend: photography, film and copy shot as a library the brand can keep using, not a one-off burst.

Content Production

Marketing Strategy

Demand was planned before it was bought: audiences, channels, offer and calendar set first, so budget follows a plan instead of chasing whatever performed last week.

Communications

Communications carried the brand into public view - message discipline, announcements and the day-to-day narrative that keeps a brand consistent between campaigns.