Hospitality - insights.
Long-form writing on hospitality from the studio.
- 29 Aug 20267 min read
Brandformance for hospitality: turning intent into bookings.
Every OTA booking costs 15-25% and keeps the guest. Strategic content, well-built service pages and a web experience designed around intent move the booking - and the relationship - back to you.
By George Petrides
- 29 Aug 20267 min read
Brandformance for food and beverage: credibility that converts.
In F&B the brand earns the first order and the system earns the second. Content and SEO as shelf space, conversion paths measured in taps, and a way out of the delivery-app trap.
By George Petrides
- 29 Aug 20267 min read
What actually makes a restaurant successful.
Start with the marketing P's, simplify them down to one idea, and follow it past the front door. The old rule said marketing stops at the entrance; today the room, the plate and the review all keep selling.
By George Petrides
- 19 Jul 202612 min read
Hospitality marketing strategy: the operator's guide.
A complete guide to hospitality marketing strategy - positioning, narrative, channels and measurement - for hotels, resorts and F&B operators in the Mediterranean.
By P. Savva
- 14 Feb 20265 min read
The narrative of hospitality in a post-digital age.
Guests decide before they arrive. The hotel begins on the phone, in the feed, in the reservation flow.
By E. Markou