Topic · 3 articles
Marketing Strategy - insights.
Long-form writing on marketing strategy from the studio.
- 01 Sept 20268 min read
September is back: how to run the last four months of 2026.
The Q4 reset: what to evaluate, what to check before you spend, what to measure from here, and a problem / root cause / solution table for the issues that repeat every September.
By George Petrides
- 01 Sept 20267 min read
The pre-spend audit: what to check before you fund Q4.
Tracking, conversion definitions, audiences, landing pages, accounts and follow-up capacity - the checks to run before a single euro of fourth-quarter media goes out.
By George Petrides
- 01 Sept 20267 min read
What to measure in the last quarter of 2026.
Qualified demand, blended cost per qualified enquiry and owned demand: the short measurement set for Q4, the diagnostics to demote, and the reporting rhythm to hold until January.
By George Petrides