Brand Identity for food & beverage brands.
Identity systems built to work across every surface - from an investor deck to a hotel room key. Applied to food & beverage, where a restaurant is a brand before it's a menu. Concept, identity, atmosphere - in that order.
The sector angle.
A venue is a brand before it is a menu. Concept, name, identity and atmosphere carry more weight than any single campaign, and the work has to survive daily operations, delivery platforms and seasonal footfall.
What the work covers.
The brand identity deliverable set, sequenced around a food & beverage calendar.
01Logo & marks
Primary logo, monogram, favicon and app icon - drawn as a system, not a single file.
02Type system
Display and body pairings with a full type scale, weights and use-cases across print, screen and signage.
03Colour system
Primary, secondary and functional colours with accessible contrast pairs and print/digital references.
04Guidelines
A working brand book covering logo use, layout, imagery, motion and voice - designed to be handed to any team.
05Templates
Deck, document, social, email and signage templates so the identity survives contact with a real workflow.
How the engagement runs.
- 01
Direction
Art-direction routes rooted in the strategy.
- 02
System
A working system, not a logo file.
- 03
Rollout
Guidelines, templates, and handover.
Related work.
TGIF
We partnered with TGI Fridays to transform its digital presence into an engaging brand experience that goes beyond food.
Jailbirds
For Jailbirds, we created a digital presence that captures the brand's bold character, energy, and food culture.
Feedos
From a beloved local food spot to a stronger, more recognisable brand experience, our work with Feedos focuses on building a fresh identity that matches its bold personality.
Common questions.
01What does brand identity involve for restaurants and F&B groups in Cyprus?
Identity systems built to work across every surface - from an investor deck to a hotel room key. For food & beverage the engagement covers logo & marks, type system, colour system and the rest of the brand identity deliverable set, sequenced around your launch or trading calendar.
02How long does a brand identity engagement take?
Most brand identity engagements run in a 3-phase process - direction, system, rollout - typically over four to twelve weeks depending on scope, stakeholders and approval cycles.
03Do you work with restaurants and F&B groups in Cyprus outside Limassol?
Yes. The studio is based in Limassol and works with clients across Cyprus - Nicosia, Larnaca, Paphos and Famagusta - as well as EU-based groups, remotely or on site.