Email Marketing & Automation for food & beverage brands.
Newsletters, nurture journeys and transactional email - designed, built and measured on clicks and outcomes rather than open rates. Applied to food & beverage, where a restaurant is a brand before it's a menu. Concept, identity, atmosphere - in that order.
The sector angle.
A venue is a brand before it is a menu. Concept, name, identity and atmosphere carry more weight than any single campaign, and the work has to survive daily operations, delivery platforms and seasonal footfall.
What the work covers.
The email marketing & automation deliverable set, sequenced around a food & beverage calendar.
01Email strategy
Programme design: audience segments, cadence, content pillars and the journeys worth automating.
02Campaign design & copy
Responsive templates, campaign artwork and copy in your tone of voice - built once, reusable by your team.
03Marketing platform (Mailchimp)
Audience organisation with lists, tags, groups and segments; signup forms and website integrations; welcome, nurture, re-engagement, event and launch sequences; scheduling, A/B testing, consent and unsubscribe handling, data cleanup and contact migration.
04Transactional email (Resend)
Form delivery, internal lead notifications, branded enquiry and booking confirmations, authentication and event-triggered messages - implemented server-side with domain verification and SPF, DKIM and DMARC readiness.
05Integration & tracking
UTM conventions, GA4 integration, website and CRM integrations, delivery monitoring, bounce and complaint handling, and email event tracking.
06Reporting & optimisation
Click, engagement and conversion reporting tied to enquiries, bookings and qualified leads - with open rates treated as directional only.
How the engagement runs.
- 01
Plan
Segments, journeys, cadence, consent.
- 02
Build
Templates, automations, integrations, deliverability.
- 03
Measure
Clicks, enquiries, bookings, qualified leads.
Related work.
TGIF
We partnered with TGI Fridays to transform its digital presence into an engaging brand experience that goes beyond food.
Jailbirds
For Jailbirds, we created a digital presence that captures the brand's bold character, energy, and food culture.
Feedos
From a beloved local food spot to a stronger, more recognisable brand experience, our work with Feedos focuses on building a fresh identity that matches its bold personality.
Common questions.
01What does email marketing & automation involve for restaurants and F&B groups in Cyprus?
Newsletters, nurture journeys and transactional email - designed, built and measured on clicks and outcomes rather than open rates. For food & beverage the engagement covers email strategy, campaign design & copy, marketing platform (mailchimp) and the rest of the email marketing & automation deliverable set, sequenced around your launch or trading calendar.
02How long does a email marketing & automation engagement take?
Most email marketing & automation engagements run in a 3-phase process - plan, build, measure - typically over four to twelve weeks depending on scope, stakeholders and approval cycles.
03Do you work with restaurants and F&B groups in Cyprus outside Limassol?
Yes. The studio is based in Limassol and works with clients across Cyprus - Nicosia, Larnaca, Paphos and Famagusta - as well as EU-based groups, remotely or on site.