Alieftiko Katafygio

We partnered with Alieftiko Katafygio to strengthen its brand presence through a refreshed visual direction and cohesive brand identity across all touchpoints.

More on the brand, the sector and the channels we run for them.

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The engagement

We partnered with Alieftiko Katafygio to strengthen its brand presence through a refreshed visual direction and cohesive brand identity across all touchpoints.

From developing branded collaterals such as menus, stickers, wrapping papers, notebooks, and other materials to creating visual ads and enhancing the brand's overall visual language with refined typography, colours, and design elements, we built a stronger and more memorable brand experience that reflects its unique character.

What we delivered

Brand Identity

Visual Direction

Brand Collaterals

Menu Design

Packaging Materials

Visual Advertising

Creative Design

How the work breaks down

Brand Identity and Marketing Strategy for Alieftiko Katafygio, a food & beverage brand in Cyprus.

Brand Identity

The identity was built as a system rather than a single logo - type, colour, layout and application rules that hold together across every surface the brand actually uses.

Branding

Marketing Strategy

Demand was planned before it was bought: audiences, channels, offer and calendar set first, so budget follows a plan instead of chasing whatever performed last week.