#Measurement
Every article tagged Measurement from the studio.
- 29 Aug 2026Brand Strategy · 9 min
Brandformance: brand perception and measurable performance are one system.
Brand or performance is a false choice. Brandformance is the discipline of building a brand people believe in and a system that proves what that belief is worth - strategy first, then brand, then performance.
- 01 Sept 2026Marketing Strategy · 8 min
September is back: how to run the last four months of 2026.
The Q4 reset: what to evaluate, what to check before you spend, what to measure from here, and a problem / root cause / solution table for the issues that repeat every September.
- 01 Sept 2026Marketing Strategy · 7 min
What to measure in the last quarter of 2026.
Qualified demand, blended cost per qualified enquiry and owned demand: the short measurement set for Q4, the diagnostics to demote, and the reporting rhythm to hold until January.
- 01 Sept 2026AI Advertising · 9 min
Inside ChatGPT Ads Manager: a first look at the platform, with screenshots.
A hands-on walkthrough of ChatGPT Ads Manager with screenshots: the campaign flow, the creative surface, reporting, the Conversions API, and what is not there yet.
- 01 Sept 2026AI Advertising · 8 min
ChatGPT Ads: the questions advertisers actually ask.
Availability in Cyprus and Europe, how the placements work, targeting, measurement, cost and preparation. Answered without speculation, updated as OpenAI publishes more.