#Paid Media
Every article tagged Paid Media from the studio.
- 29 Aug 2026Paid Media · 9 min
Meta Business Manager: setting up a portfolio properly.
Business portfolios, business units, asset ownership, roles, verification and agency access - the structural decisions that decide whether your Meta advertising is stable or permanently fragile.
- 29 Aug 2026Paid Media · 8 min
Meta ad accounts: limits, billing thresholds and account maturity.
How many ad accounts you need, how billing thresholds and spending limits actually work, what account maturity is built from, and how to scale without resetting the trust an account has earned.
- 29 Aug 2026Paid Media · 7 min
Meta ad specs: dimensions, placements and safe zones.
Aspect ratios and pixel dimensions by placement, safe zones for Stories and Reels, text limits, file requirements, and the production system that stops every campaign becoming a resizing exercise.
- 29 Aug 2026Paid Media · 8 min
Meta restrictions: why accounts get flagged and how to recover.
Ad rejections, restricted accounts, disabled portfolios and broken datasets: what triggers them, how appeals are really decided, and the operating discipline that keeps you out of the queue.
- 29 Aug 2026Paid Media · 8 min
Meta Pixel and Conversions API: the setup that actually measures.
How to install the Meta Pixel and Conversions API properly: one dataset per domain, event mapping that matches your funnel, browser-server deduplication, and the implementation issues that quietly corrupt your data.
- 29 Aug 2026Paid Media · 6 min
Meta Business Manager and Ads Manager errors: the FAQ.
The most common Meta Business Manager and Ads Manager errors, what actually triggers each restriction, and the correct next step for each one - from disabled ad accounts to rejected ads and verification loops.
- 01 Sept 2026Marketing Strategy · 7 min
The pre-spend audit: what to check before you fund Q4.
Tracking, conversion definitions, audiences, landing pages, accounts and follow-up capacity - the checks to run before a single euro of fourth-quarter media goes out.
- 01 Sept 2026Paid Media · 6 min
Q4 tips and hacks that still work in 2026.
Warm-up pacing, creative rotation, offer framing instead of discounting, search and AI discovery refreshes, and email sequencing - the fourth-quarter moves that still return more than they cost.